The Rise of the Big Six… or Five?
why didn’t these companies think of this before instead of recently,
in the 90’s, trying to dominate the industry across all levels?
One reason for this is that these entertainment conglomerates
realized the power of music throughout every other medium. Music
can be found in television, film, broadcasting, live performances,
and recordings. By owning just one copyright of a hit song, these
conglomerates could sit back and watch the income roll in as they
gain royalties from the song. They could win big from this one
song from every movie that featured it, every performer that decided
to sing it, every radio that decided to play it, and especially
every recording that was sold.
big players have realized in the past few years that by buying
more labels or merging together, they can diversify their music
portfolio and decrease their risk of failure from any one market.
EMI and Time Warner have very recently (in 2000) combined forces,
thereby becoming the leaders in the music industry. The following
chart shows the leaders of the music industry distibutor in the
U.S. for 1999: