Tastes and Genres
are other reasons for why these huge conglomerates began purchasing
every sector of the music industry supply chain. There has been
a notable expansion and change in music tastes and consumer needs
in a widening market.
rock dominated the industry in the United States with over 50%
of shipments in the mid 1980s, in 1995, this music preference
began to equalize with other genres, dropping to about 34%, as
other music genres infiltrated the market. Women groups, R&B groups,
pop/rock bands, country music, and international beats widened
the playing field in which the different labels had to compete.
One look at the top male billboard artists in 1995 in the United
States, selected based on retail sales of albums, reveals the
diversity in taste that had already spread in the industry. These
labels were able to find more unconquered niches in the market
and the conglomerates were able to buy all these related labels.
Top Albums, 1995
Cracked Rear View Mirror- Hootie and the Blowfish
2. The Hits- Garth Brooks
3. II- Boyz II Men
4. Hell Freezes Over- The Eagles
5. CrazySexyCool- TLC