the preferences of consumers for the location of sales have widened,
thus diversifying the possibilities of the distributing sector
of the music industry supply chain.
began to shop in different locations for the sake of convenience
or to find more selective music needs that the larger retail stores
could not offer. People began looking in smaller specialized stores
for what they needed. They joined record clubs where distributors
profited by narrowing the supply chain, thereby eliminating the
retail stores and offering discounts to the public while still
making killer profits. With the advent of the internet, these
record clubs moved on-line and offered a transnational channel
of distribution, thereby opening the market beyond a set boundary.
In a research study of 13,000 students conducted by Webnoize.com,
28.1% said they purchased music online while 55% still purchased
from retail stores. 40.1% of students say they use the internet
to learn about their music interest before actually purchasing.
These studies prove that the internet is slowly fulfilling the
public need for instant gratification- having what they want right
away. The Big Six are now trying to
use this new medium for further profit and expansion.