use a variety of channels to optimize their distribution and sales.
like Columbia Records and BMG have designed record clubs to
sell CDs in bulk to large amounts of people.
Label Branch Distributors
channel cuts out the middleman and allows the record label to
directly distribute to the public. They divide their work into
promotion and distribution. Some may maintain their own branch
offices or sell online.
like Sam Goody are convenient for the consumer because they
are located in more prime locations and sell CDs from different
is a recent channel which may include a new branch of any of
the distributors listed above. In addition, new independent
online distributors have emerged to take advantage of this new