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Glossary
in this industry
Direct and
special markets: Targeted consumer environments in which product
purchases are made without physically "walking" in to obtain merchandise.
Examples include purchases made through mail order, or by responding
to television advertising. Some special market programs feature
certain conditions or terms under which product is available. Examples
include record clubs.
Distributor:
A business operation that provides music product from record manufacturers
to one stops, rackjobbers, retail and other outlets for ultimate
sale to consumers. Distributors often provide marketing and promotion
support to record labels and retailers.
Dollar
value: The monetary worth of a stated quantity of shipped
product multiplied by the manufacturer’s suggested retail price
of a single unit. The value of shipments is given in U.S. dollars.
Domestic
market: A term used here to refer to the U.S. consumer market.
Mass merchandiser:
A very large retail chain that sells a variety of goods, including
recorded music. Such stores include Wal-Mart and K-Mart.
One stop:
A wholesale source for music product, primarily used by independent
record stores which purchase product from there for retail sale.
Product
configuration: Any variety of "delivery system" on which
prerecorded music is stored. Various music storage/delivery mediums
include the full-length CD album, CD single, cassette album or
single, vinyl album or single, mini-disc or VHS music video.
Rackjobber:
A business concern that obtains product from distributors for
large discount department store chains, such as Target and Wal-Mart.
Record
club: A mail order operation in which consumers become "members."
In some cases, members commit to purchasing a specified number
of recordings.
Returns:
The quantity of unsold product from a retailer or other outlet
that is returned to the distributor.
Units
shipped: The quantity of product delivered by a recording
manufacturer to retailers, record clubs, and direct and special
markets, minus any returns for credit on unsold product.
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