generally involves promotion, sales and merchandising, and publicity
includes CD giveaways, radio broadcasting, mailings, and individual
location promoters who travel to "hot spots" such as universities
and concert pavilions.
and Merchandising includes different price points, choosing
location and markets, designing display units, and individual
artist merchandising like stickers, hats, and shirts.
and Advertising may include production and distribution
of posters, billboards, flyers. Talk shows and radio appearances
are designed to bring attention to the artist and their new
work. Artists can also get attention through media channels
and reviews. More importantly, concert tours are used to promote
new album releases.
internet has brought about a new style of marketing for artists.
Artists can use new online distributorships such as mtv.com
Many bands even have their own websites that serve as both a promoter
and distributer. Samples of music can often be found on the web.
The internet adds another media channel for the artist to be known
throughout the world.