· Domestic market focus
· Shifted focus to soccer in order
to gain international recognition
· Started athlete sponsorship
· Has created new look shoes to
excite "bored customers"
· Nike Team Sports
· Changes shoe designs frequently
to stay ahead of competitors
· Customized products (Nike ID)
· Uses overseas manufacturing
factories to cut production costs.
· Perfected its internet site with
custom footwear options
· Has lead the industry in
advertising and marketing strategies